Stay Steering Branding
Initial Logo Designs:
The owner of Stay Steering reached out to me about creating a logo. He stated that he wanted to incorporate a steering wheel into the logo design in some capacity. My initial thoughts were to keep it in a circular or square format for social media profile usage and to minimize the space on marketing materials and websites. After looking at the initial mockups the owner asked about somehow combining the first letters of both words while keeping the steering wheel design. Thus the finalized logo was created.
Finalized Logo Design:
Marketing Brochure:
Stay Steering Branding
Stay Steering is a driving rehabilitation service specializing in aiding senior citizens in maintaining their independence behind the wheel. They wanted a logo that looked sleek and professional while also conveying what the company was about. In addition to the logo design they also asked for corresponding branded marketing material to promote the business at nursing homes and local BMV branches.
Project Info
Category: Branding Design
Role: Lead Designer
Project behind the scenes:
I met with the owner of Stay Steering and after our initial discussion, got to work on the logo design. I created 5 different iterations of the logo and we met again to further discuss the designs. After this second meeting I was able to come up with a design that aligned with the owner's vision for the company. Once the logo design was done Stay Steering asked me to get an informational brochure put together so they could set them up at local BMV branches, nursing homes, and doctor's offices to market the business.