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Z Athletic
Package Design:
Close up of the 1 lb Z Athletic Block Chalk box
The 1 lb Z Athletic Block Chalk box next to a wrapped individual Chalk Block.
Graphic showing the updated packaging on the Z Athletic Chalk Block.
Social Media:
Martin Luther King Jr Day graphic in the style of the Obama "Change" campaign materials.
A Z Athletic ambassador on one of the Z Athletic bars stylized to look like a ghost.
Historic black figures placed in the shape of the resistance fist surrounded by flowers in the color theme of Black History Month.
Ambassador search graphic showcasing a Z Athletic ambassador
A Z Athletic ambassador stylized to look like Elphaba from Wicked as part of a Wicked themed giveaway
A Christmas snowglobe with a christmas tree in the center flanked by stockings and an ornament at the bottom against a dark green background with snowflakes falling around.
A Lunar New Year graphic featuring a golden snake within a stylized circular graphic with Chinese lanterns on either side against a patterened red background.
Website Graphics:
Ambassador search website hero image with a magnifying glass sitting on top of an original graphic surrounded by ambassador photos
An icy blue sale tag sitting in a snow drift among snow flakes advertising a Z Athletic winter sale
A Z Athletic ambassador doing a back walkover on a Z Athletic gym mat outside on a clear, sunny day
Print Graphics:
The front and back cover of a pamphlet advertising Z Athletic's customer satisfaction guarantee
The central panels of a pamphlet advertising Z Athletic's customer satisfaction guarantee
The front of a promotional postcard advertising Z Athletic's chalk products featuring a weightlifter, a rock climber, and a baseball player
The back of a postcard advertising Z Athletic's chalk collection, featuring various chalk products with a discount code and two QR codes
A dual branded postcard advertising Z Athletic products with a QR code to the website
A dual branded postcard advertising Where The Wild Kids Play products with a QR code to the website
Amazon Listings Rebranding:
Amazon carousel image featuring Z Athletic Cartwheen Mats
Amazon carousel image details the dimensions of Z Athletic's Cartwheel Mat
Amazon carousel image highlighting beneficial featurs of Z Athletic's Cartwheel Mat
Amazon A+ Detail highlighting features of Z Athletic's Cartwheel Mat
Amazon A+ Detail trio highlights
Amazon A+ Detail page dimension graphic of the Z Athletic Cartwheel Mat
Amazon carousel image advertising the Z Athletic Landing Mat
Amazon carousel image highlighting the dimensions of the Z Athletic Landing Mat
Amazon carousel image showcasing the product highlights of the Z Athletic Landing Mat
Amazon A+ Detail page advertising the Z Athletic Landing Mat
Amazon A+ Detail trio page with product highlights for the Z Athletic Landing Mat
Amazon A+ Detail page calling out the dimensions of the Z Athletic Landing Mat
Amazon A+ Detail page with product callouts for the Z Athletic Landing Mat
Amazon carousel image of the Z Athletic Block Chalk
Amazon carousel image featuring a Z Athletic ambassador and product benefits of the Z Athletic Block Chalk
Amazon carousel image highlighting product callouts of the Z Athletic Block Chalk
Amazon carousel image advertising the Z Athletic Folding Floor Beam
Amazon carousel image showcasing the dimensions of the Z Athletic Folding Floor Beam
Amazon carousel image highlighting product callouts for the Z Athletic Folding Floor Beam

Visit the Z Athletic Amazon store here.

Z Athletic

Z Athletic is a gymnastics equipment manufacturing company. They specialize in equipment for levels 3-4 and their products are used globally by gyms, training facilities, and individuals for at-home training.

Project Info

Client: Z Athletic

Category: Print/Digital Marketing & Rebranding

Role: Marketing Content Creator/Lead Designer

Project behind the scenes:

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I have been working as the in-house lead designer/marketing content creator for Z Athletic for the past two years. My main objective is to update the aesthetics of the brand and give it a fresher look and feel. As the lead designer I am fully in charge of creating the visuals for all social media and website graphics. I have also worked on rebranding the packaging designs of various products and will continue to do so in the future. The majority of the Amazon graphics and storefront have been updated with elevated and sleeker graphics to bring the brand up to the standards that are expected from their clientele.

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© 2023 by Adam Speck Studios.

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